Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (269)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Sold Out
    Bill Grimsey
    In recent years, campaigns have been galvanised to 'save the High Street'. It seems everyone has a view about how we can revamp our down-at-heel towns and cities. But are they missing the point? Veteran retailer Bill Grimsey argues that it is already too late. The High Street, that we have grown to know and love, is as good as dead already. The indisputable truth is Bri...
    Disponible

    21,96 €

  • The Theory of Interest as Determined by Impatience to Spend Income and Opportunity to Invest It
    Irving Fisher
    2012 Reprint of 1930 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This work is an important update and reworking of Fisher’s 'The Rate of Interest,' first published in 1907. Very fundamental changes in the nature of the world economy, principally World War I, war financing, the sensational inflation of the currencies of...
    Disponible

    29,69 €

  • Shopper Marketing
    ...
    Disponible

    50,30 €

  • Living with Things
    Nicky Gregson
    ...
    Disponible

    42,13 €

  • Customer-Centric Knowledge Management
    Minwir Al-Shammari
    Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers’ needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Mana...
    Disponible

    229,73 €

  • Store Design and Visual Merchandising
    Claus Ebster / Marion Garaus
    In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to ...
    Disponible

    16,54 €

  • Is Food Marketing Making Us Fat?
    Brian Wansink / Pierre Chandon
    Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit...
    Disponible

    96,23 €

  • The Upside of Irrationality
    Dan Ariely
    New York Times Bestseller'Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.' -- James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely offers a much-needed take on the irrational...
    Disponible

    14,23 €

  • Experience Marketing
    Bernd Schmitt
    Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task...
    Disponible

    75,11 €

  • Happiness Economics
    Ada Ferrer-I-Carbonell / Bernard M. S. van Praag / Bernard MSVan Praag
    Happiness Economics deals with the concept of happiness in economics. Most economists until recently were very suspicious about happiness economics and the common opinion was that happiness is not empirically measurable. Actually there is now a growing body of serious economists who are willing, either reluctantly or wholeheartedly, to include happiness economics as a part of e...
    Disponible

    103,26 €

  • Selling to The New Elite
    Doug HARRISON / Dr. Jim Taylor / Stephen KRAUS
    How do you attract the 'other half' to spend their affluence on your products and services? Learn the practical strategies that encourage loyalty in those with the power to buy. ...
    Disponible

    24,24 €

  • The Branded Mind
    Erik Du Plessis
    ...
    Disponible

    45,80 €

  • Consumer Behavior
    Patricia Huddleston
    Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation...
    Disponible

    18,64 €

  • The Pricing Strategy Audit
    Kent B. Monroe / Kent BMonroe
    This detailed self-assessment audit can be used:• to measure and improve the effectiveness of your present pricing strategy• or to create a sound pricing strategy where none exists.First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these:• Does your pricing strategy support broader...
    Disponible

    80,56 €

  • The Challenge of Value
    Harry Macdivitt / Mike Wilkinson
    'Far too little work has been done around the question of value, this is a notable contribution to the field. .....This book will give you a head start in communicating the value inherent in your goods and services to the stakeholders who matter most to your business...your customers'. David Thorp, Director of Research and Professional Development, The Chartered Institute of M...
    Disponible

    19,47 €

  • Consumer Society
    Barry Smart
    A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today. ...
    Disponible

    97,16 €

  • De compras con él y ella
    Elizabeth Pace
    Venda más y mejor conociendo a su cliente.La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchísimas situaciones. 3 ...
    Disponible

    16,11 €

  • Promotion Dynamics
    Harald J. Van Heerde / Harald JVan Heerde / Scott A. Neslin / Scott aNeslin
    Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong, promotions are attractive to results-oriented managers seeking to increase sales in the short term. There are few, if any, other marketing instruments that are equally effective. Promotions also affect sales after the immediate ...
    Disponible

    103,29 €

  • THE DNA OF SELLING
    Gerry Shaltz
    ...
    Disponible

    29,57 €

  • Children, Consumerism, and the Common Good
    Mary M Doyle Roche / Mary M. Doyle Roche / Mary MDoyle Roche
    Children, Consumerism, and the Common Good explores the impact of consumer culture on the lives of children in the United States and globally, focusing on two phenomena: advertising to children and child labor. Christian communities have a critical role to play in securing the well-being of children and challenging the cultural trends that undermine that well-being. Themes in t...
    Disponible

    125,32 €

  • 101 Activities for Delivering Knock Your Socks Off Service
    Ann Thomas / Jill Applegate
    From the bestselling Knock Your Socks Off Service series, this valuable tool book includes a plethora of fast and effective activities that teach customer service professionals how to provide world-class service. ...
    Disponible

    38,42 €

  • Quantifying Consumer Preferences
    Daniel J. Slottje / Daniel JSlottje / Daniel Slottje
    Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometricians. This book presents research on the estimation of demand systems and the measurement of consumer preferences. ...
    Disponible

    244,36 €

  • Marketing Aesthetics
    Alex Simonson / Bernd H. Schmitt / Bernd HSchmitt
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, off...
    Disponible

    20,65 €

  • Dumb Money
    Daniel Gross
    ...
    Disponible

    12,49 €

  • Connections
    Sanjeev Goyal
    Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social and economic phenomena. Standard economic theory did not give much credit to the role of networks until the early 1990s, but since then the study of the theory of networks has blossomed. At the heart of this research is the idea that the pattern of connections betwee...
    Disponible

    85,96 €

  • Consumer Behavior, Organizational Development, and Electronic Commerce
    Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of these technological advancements, there is a need for reliable research results on e-services, outsourcing applications, and consumer resources management. Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioecon...
    Disponible

    256,12 €

  • Curing the Unmet Needs Disease
    Simon Reilly
    Industry Expert Simon Reilly shares the cure for the Unmet Needs Disease in this book. Combing extensive research in the areas of business success, values, sales training, and human development with more than 10 years of work specifically with financial advisors, Reilly presents a step-by-step program to help financial advisors to reach and exceed their goals in any economic cl...
    Disponible

    20,37 €

  • Cycles
    Maddy Dychtwald
    We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to marriage, to work, to children, to retirement -- made sense when the average human life span was shorter. Now, life expectancy has soared to age seventy-...
    Disponible

    17,25 €

  • Straight Up
    Craig Casselberry
    The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company’s business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for ...
    Disponible

    25,83 €

  • Emotional Satisfaction of Customer Contacts
    Hüseyin Güngör
    For marketing and customer services researchers and professionals who are interested in customer contacts, customer satisfaction and loyalty issues. Contact centers are playing a pivotal role in customer services of the 21st century. Nevertheless, despite their growing importance and presence, contact centers are increasingly becoming the center for customer frustration, and fr...
    Disponible

    53,10 €


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