Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (269)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Strategies and Tools for Managing Connected Consumers
    Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect c...
    Disponible

    399,77 €

  • Exploring the Power of Electronic Word-of-Mouth in the Services Industry
    User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electroni...
    Disponible

    387,04 €

  • Budget Dinner Cookbook (2nd Edition)
    Olivia Rogers
    Always have an affordable dinner recipe ready to cook for your family (that they will actually love to eat)! What if you could have a stack of affordable dinner recipes in your hands, so you can purchase all your ingredients in one go at the supermarket? Imagine your family absolutely loving a dinner that you conveniently cooked, while you're also saving money! Multi-time b...
    Disponible

    10,97 €

  • Marketing
    Robert S. Parker
    Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?This guide is designed to help anyone selling products or services achieve all of the above by applying time tested productivity strategies and techniques that are proven to work.As anyone in business knows, strategic marketing critical to achieving long-term success. Having a...
    Disponible

    10,70 €

  • Organizational Behavior
    David S Bright / Donald G Gardner / J Stewart Black
    The text and images in this book are in grayscale. A hardback color version is available. Search for ISBN 9781680922905.The field of management and organizational behavior exists today in a constant state of evolution and change. Casual readers of publications like the New York Times, The Economist and the Wall Street Journal will learn about the dynamic nature of organizations...
    Disponible

    35,79 €

  • Organizational Behavior
    David S Bright / Donald G Gardner / J Stewart Black
    A less-expensive grayscale paperback version is available. Search for ISBN 9781680922875. The field of management and organizational behavior exists today in a constant state of evolution and change. Casual readers of publications like the New York Times, The Economist and the Wall Street Journal will learn about the dynamic nature of organizations in today’s ever-changing busi...
    Disponible

    95,82 €

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’...
    Disponible

    321,53 €

  • Marketing Hope
    Leonie Schiffauer
    Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiff...
    Disponible

    184,57 €

  • Differentiate to Dominate
    Peter Engelhardt
    Today in business you want to be more than 'good enough', and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think...
    Disponible

    20,36 €

  • Product-Led Growth
    Bush Wes
    “Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” - Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” - Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepape...
    Disponible

    21,05 €

  • Social Media Marketing, Second Edition
    Emi Moriuchi
    Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have ...
    Disponible

    22,90 €

  • Building Your Sales Team
    Diane Updyke
    In the business world, there are many moving parts to consider when creating a team to grow your brand. It's an ecosystem and not an individual sport. A sales team is one of the most essential groups in your business to increase revenues as it's on the frontlines and part of the voice of your brand. Growing one entails a great deal of hard work that includes interfacing...
    Disponible

    23,47 €

  • Building Your Sales Team
    Diane Updyke
    In the business world, there are many moving parts to consider when creating a team to grow your brand. It's an ecosystem and not an individual sport. A sales team is one of the most essential groups in your business to increase revenues as it's on the frontlines and part of the voice of your brand. Growing one entails a great deal of hard work that includes interfacing...
    Disponible

    25,56 €

  • Primal Shopper
    Eric Bowe
    Every so often in business something comes along of which you need to take note: a new marketing channel, a new technology, a radical discovery. Primal Shopper is that radical discovery. Inspired by Myers-Briggs, Primal Shopper sets out the innate motivations guiding our shopping decisions. Think of these motivations as our shopper DNA. This DNA is predictable and persistent ac...
    Disponible

    22,17 €

  • Marketing Rebellion
    Mark W. Schaefer
    Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowere...
    Disponible

    16,13 €

  • Marketing Rebellion
    Mark W. Schaefer
    Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowere...
    Disponible

    16,13 €

  • Qualitative Marketing Research
    Rajagopal
    This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards under...
    Disponible

    22,77 €

  • Strategic Marketing Management - The Framework, 10th Edition
    Alexander Chernev
    Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, thi...
    Disponible

    81,94 €

  • Exploring the Dynamics of Consumerism in Developing Nations
    Ayantunji Gbadamosi
    As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations,...
    Disponible

    295,48 €

  • Strategic Marketing Management - Theory and Practice
    Alexander Chernev
    Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The...
    Disponible

    162,22 €

  • Extraordinary Popular Delusions and the Madness of Crowds (Harriman Definitive Edition)
    Charles Mackay
    ...
    Disponible

    36,24 €

  • Construyendo Xperiencias
    Rodrigo Fernández de Paredes Alegría
    Este libro es una herramienta imprescindible para quienes quieren diseñar una estrategia de Customer Experience (CX) en sus organizaciones, ya que se trata de un manual practico que combina la investigacion y conceptos avanzados con experiencias reales. Muestra de manera sencilla y amigable los elementos a tomar en cuenta en la implementacion de la estrategia, desarrolando de m...
    Disponible

    19,76 €

  • Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
    Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive u...
    Disponible

    282,05 €

  • Gen Z Frequency
    Derek E Baird / Gregg L Witt
    ...
    Disponible

    34,23 €

  • A Primer on Microeconomics, Second Edition, Volume I
    Thomas M. Beveridge / Thomas MBeveridge
    This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices, wheth...
    Disponible

    18,58 €

  • A Primer on Microeconomics, Second Edition, Volume II
    Thomas M. Beveridge / Thomas MBeveridge
    This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices; wheth...
    Disponible

    18,49 €

  • The Journey to WOW
    Shaun Belding
    The Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. It will resonate with anyone looking to improve their company's customer experience, and anyone who deals with customers -- from the newbie part-time employee to the corporate CEO. The book exa...
    Disponible

    14,01 €

  • Catchy Title Here
    CHRIS Moriarity
    Behavioral Economics is the intersection of psychology and consumer behavior. Like, why will people drive a BMW and never consider a Mercedes? Why Nike, but not ADIDAS? Why will people drive 50 miles or more for C- healthcare services, when they have access to A+ doctors right down the road? Fortune 500 companies have been using specific strategies for decades to influence cons...
    Disponible

    21,72 €

  • Marketing Manipulation
    Michael Kamins
    Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, ...
    Disponible

    107,75 €

  • Optimizing Millennial Consumer Engagement With Mood Analysis
    Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer En...
    Disponible

    282,15 €


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