Jim Brown / Lou Vickery
WHERE ARE YOU GOING? A Sales, Marketing, and Life Guide for an Entrepreneur. The entrepreneurial world is filled with former highly successful intrapreneurial businesspeople who have brought that mindset into their entrepreneurial careers. They know what it takes to be successful because they have created great performance habits, and applying those habits to their work as entrepreneurs is just a natural step. However, sales and marketing are areas in which many highly qualified entrepreneurs fall short of their capabilities. What would it indicate if we were to assign a label to your current sales and marketing skills? Here is what we often hear from aspiring entrepreneurs: 'I’m not a salesperson,' or 'I’ve never sold anything.' Where you are in your entrepreneurial journey matters, but the unseen qualities, abilities, and possibilities that lie ahead are the most critical. Entrepreneurial sales and marketing success begins and ends with the leads you locate, the prospects you gather, the relationships you build, and the sales you eventually make. Not the incredible technology you have designed, not the super product or program you may offer, or the marvelous anything you sell. This book is about growing your business through enhanced sales and marketing. You may not have world-class sales talent- very few do- but you can substantially elevate what you have. We didn’t write the book based on their present status and boundaries. We sense that you have something unfinished by being here-something you believe can be much more significant in your entrepreneurial journey. Sales and marketing are developmental processes. Our purpose is to help you move from potential to reality. Our mission is to provide the ingredients to help you build a bridge from where you are to where you want to be. Authors Lou Vickery and Jim 'Gymbeaux' Brown have over 70 years of experience in the sales training and development field. If you want to have a rock-solid sales and marketing platform, secure a copy of WHERE ARE YOU GOING? Sales and Marketing Guide for an Entrepreneur. The mystery and adventure of the entrepreneurial journey are in great hands-your own. Keep learning, applying, hustling, and improving. But also keep this book close at hand. Whether in sales or in life, this book can serve as an authentic reference source for your future. The nature of this book requires the gift of presence. It demands the gift of action. Are you up to it?
