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Wahrnehmungsbasiertes Marketing von Pfarrgemeinden

Wahrnehmungsbasiertes Marketing von Pfarrgemeinden

Thomas Peters

78,95 €
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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9783658253332
78,95 €
IVA incluido
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Sobre IBD

Thomas Peters untersucht kirchliches Marketing und freiwilliges Engagement in Deutschland am Beispiel der Mitglieder des größten europäischen Akademikerverbandes (CV). Daraus entwickelt er konkrete Handlungsempfehlungen für die Konzeption und Vermarktung kirchlicher Aktivitäten und Angebote, vor allem zur gezielten Rekrutierung ehrenamtlicher Mitarbeiter und Sponsoren mit akademischem Hintergrund, z.B. für die Durchführung kirchlicher Bildungs- und Kulturveranstaltungen, für Hilfsprojekte oder zur administrativen Unterstützung.

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