This book explores the significant deliverables of psychology to society in five sections: identity and relationship, psychology for gainful employment, psychology customized to the community, culturally embedded psychology and alternatives for maximizing psychology. The authors, social scientists of diverse nationalities, represent novel psychological methods, tools and procedures that can have immense social utility in strengthening the relationship and rejuvenating the community. The first section offers an in-depth perspective on the dynamics between identity and relationship. The second section encompasses psychology’s contribution in addressing community-based issues like farmer suicide, cyberbullying, smartphone overuse, substance abuse and collective environmental behaviour. The authors in the third section have deliberated upon the behavioural issues pertinent for gainful employment. The fourth section delineates the influence of culture on specific psychological processes. The last section touches upon means beyond conventional strategies, techniques and approaches that may augment psychology’s deliverability. The chapters in this book are based upon evidence-based scholarships from seven different countries. As such, it represents an invaluable resource for research scholars and academicians in psychology, human resource managers and mental health practitioners.
