Elizabeth K. Briody / Robert T. II Trotter / Tracy L. II Meerwarth
Organizations - whether profit or nonprofit, services or manufacturing - need to be able to adapt and transform their cultures to succeed. Yet cultural transformation can seem either too easy or completely overwhelming. Transforming Culture shows how effective and sustainable cultural transformation can be achieved even in a challenging environment such as a General Motors manufacturing plant. The authors offer both a practical approach and tools to draw on the energy and ideas of employees and executives, remove obstacles to change, and create durable improvements.
