The Winning Startup

The Winning Startup

Abdoul Hamid Derra

61,76 €
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Consulta disponibilidad
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207041176
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The team. This is the first criterion for the success of a startup according to all the entrepreneurs who have been there. And also for the investors who select them! This goes without saying since all other success factors generally come from the team, with the exception of exogenous factors and luck, even if the latter is also caused! It is first of all about creating a 'dream team' of founders from the start, then continuing the momentum by recruiting a great team, but also being supported by experienced people from outside the company. The human alchemy of the startup will not only determine its good start, but also the rest of its history when growth is there. The second Holy Grail of the startup is often the financing of its start-up. That takes time. But once the funds have been raised, you generally have to recruit and this is where the real difficulties begin. The fashion is for 'lean startups' consisting of testing your product in phases as early as possible to possibly correct the situation based on customer feedback.

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