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The Storytelling Entrepreneur

The Storytelling Entrepreneur

Melissa Addey

12,91 €
IVA incluido
Disponible
Editorial:
Letterpress Publishing
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781910940365
12,91 €
IVA incluido
Disponible
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Sobre IBD

Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre. It includes:How to find the right stories and when to use themCreating a Sacred Bundle of your organisation’s history, values and magical momentsThe six stories you should learn by heartUsing stories at every stage of the entrepreneurial journey.Every entrepreneur has a business to tell story. Can you tell yours?

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