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The semio-pragmatics of Vodacom Congo’s advertising posters

The semio-pragmatics of Vodacom Congo’s advertising posters

Gloria Mpemba

93,30 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786206215028
93,30 €
IVA incluido
Disponible
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Our work in this volume attempts to discover the significance of iconic, linguistic and plastic signs as advertising messages on the posters of the telecommunications company Vodacom Congo. Knowing that every advertising message is not innocent, it is conceived and emitted for a very specific purpose: to provoke some kind of well-studied reaction in the target (consumers, receivers). We used the semio-pragmatic method to analyze our corpus.

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