Rick Whitehead
'Professionals' for the purposes of this book, are people who, as well as fulfilling their professional duties, also need to engage with and influence others - and the more charming, believable and trustworthy they are, the more successful they will be.It is an easy read and practical - showing WHAT TO DO to open others’ minds and modify their opinions.The opening chapter, 'the Reflective Professional', uses 'Experiential Profiling' for readers to identify their own 'Bright and Dark sides' - what THEY have to do. And then they can dip into chapters on self-control, presenting, negotiating, motivating and pitching as they wish, while continuously being asked to reflect on what THEY as individuals in THEIR roles need to do.