Gregg Diggs
The Musical DNA of Gregg Diggs is a true story about a club DJ’s rise to prominence in several areas of the music industry. It chronicles his initial success on the club scene during the height of the disco era, which eventually leads to a triumphant guest DJ appearance at the legendary Studio 54 nightclub. The story continues with a revealing look at his unorthodox transition to radio and how he is discovered and mentored by radio legend Donnie Simpson. After major success as a radio music programmer, he rises to higher heights in the music industry and lands the coveted and extremely powerful position of director of music video programming at Black Entertainment Television. At BET, he supervises the airplay of the music videos that air on the network and ultimately contributes to the success of many of today’s music superstars. He also books the celebrity interviews and performances for BET, which allows him to meet and to rub elbows with the stars. This book reveals his behind-the-scenes stories about the inner workings of BET and also about his unbelievable encounters with Janet Jackson, L. A. Reid, Diana Ross, Prince, Puff Daddy, Madonna, and many more. As the story continues to unfold, you will learn how this former club DJ eventually becomes one of the first music programmers in satellite radio history as he blazes a trail of innovation at WorldSpace Satellite Radio and Sirius XM Satellite Radio. This is a story about music and how it shaped, molded, and impacted the career of a very influential, successful, and highly respected music industry insider. This is a story about the musical DNA of Gregg Diggs. 3
