Randolph Hubard
At the beginning of the century, one of the world’s largest pharmaceutical companies (ROCHE) collaborated with a New York advertising agency to create one of the most successful marketing campaigns in history.The concept was simple: place a person inside a fully furnished Glass Apartment on Wheels and then send them traveling across the United States to promote the product.Over the course of three years, they visited every major city, fair, and festival, crisscrossing the country’s highways and byways.This unconventional, groundbreaking campaign turned the marketing world on its head, opening up a new dimension in advertising.While twelve people have walked on the moon, only ten have experienced life inside The Glass Box. This is the story of one of them.
