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The Future-Ready Brand

The Future-Ready Brand

Mitch Duckler

15,60 €
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Editorial:
Advantage Media Group (IPS)
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9798887501789
15,60 €
IVA incluido
Disponible
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In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world’s leading brands and turns to the world’s most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.

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