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The Foundations of Marketing Practice

The Foundations of Marketing Practice

Ronald Fullerton

73,42 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367871529
73,42 €
IVA incluido
Disponible
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During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

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