The Branding of Tourist Destinations

The Branding of Tourist Destinations

Mark Anthony Camilleri

151,00 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2018
ISBN:
9781787693746
151,00 €
IVA incluido
Disponible
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The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

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