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The Art of Consultative Selling in IT

The Art of Consultative Selling in IT

Venkatesh Upadrista

79,81 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781498707718
79,81 €
IVA incluido
Disponible
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If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Selling in IT provides a practical framework for becoming a successful consultative seller and shows how to use the blue ocean strategy to identify opportunities in areas where there is no competition.

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