Steven A Emerson
What can a squirrel do to help you make your quota? Did you know that Vanilla ice cream could actually help you close a deal? How can the childhood card game of Go Fish make every presentation you have a success?People have been using analogies to describe situations, experiences, and lessons for centuries. But there has never been a book that specifically uses analogies to teach the art of sales.Every answer to almost every sales questions or situation can be found in everyday experiences. Analogy of Sales presents a handful of these in order to explain how to succeed in sales.There are a hundred different sales strategies from a thousand different authors writing a million different books telling you what is right. It is probably safe to say you will not have the time to read all these books, but you will never forget building your first model, watching a field goal kicker miss a game winning kick, or the color of an orange. The Analogy of Sales allows you to realize that sales is just another one of life’s experiences and by putting them all together can make your experience in sales fun and simple.
