Adina Sherman
Whether your hair is wavy, curly, kinky or any curl pattern in between, The ABCs will teach you how to care for it and embrace and love what you were born with, instead of ghting it. Curl expert Adina Sherman, owner of Curly Girls Studio, has built a reputation for helping clients of all ages and curl patterns in hair despair through her “curl coaching sessions.” Clients learn step-by-step routines to bring out the very best in their waves and curls. The ABCs is like having one of Adina’s personalized coaching sessions right in your own home. It will forever change the way you look at your hair, one curl at a time, and guide—you all the way so you, too, can “Always Be Curly”—and love it!'Curly hair expert and texture specialist Adina has never known anything other than being a curly stylist. Entering the hair and beauty industry in 2003, she began her curl expert journey after graduating from cosmetology school, starting her apprenticeship at a downtown Toronto salon in upscale Yorkville. For the most part, this salon specialized in curly hair. Adina was fascinated by the uniqueness and specialized services of a salon dealing with curls—curls of all shapes sizes and textures. She was bitten by the curly stylist bug and headed to the United States to embark on her curly education and certi cations. When Adina stepped into Deva Academy in New York for her rst ever curly course, she had no idea where that step would take her.Today, Adina has the highest-acclaimed curl-expert certifcations. She is both Ouidad and Curlisto certified, and she also has three Deva qualifications: Advanced, the Art of Texture, and was named Canada’s rst Deva Curl Coach in 2016. A year later, she became an educator for Deva. At the time of this book’s first publication, her salon, Curly Girls Studio, is the only studio in North America offering both Ouidad and Deva techniques to clients. This unique distinction helped Curly Girls make it onto blogTO’s list of “The top 10 salons for curly hair in Toronto” within two years of opening. The boutique studio caters exclusively to curls, providing only naturally curly hair-related service—no relaxers, no perms, no blowouts—and has received accolades for Always Being Curly!All curl patterns from wavy to curly to kinky curly will learn to care for their curls. The ABCs shares methods and techniques to help you bring out the very best in all curls. No matter which curl patterns you have, you will learn to get that consistent curly style you have always hoped for plus so much more.WHAT CURLY READERS HAVE TO SAY!“This book is more than an essential resource for curly hair care. Adina combines personal narrative with clear how-to content, to engaging effect. A range of practices and products are o ered— including alternatives that cost less and work beautifully. From the amateur to the professional, all readers will nd this book eternally useful.”– Judy M., English professor, Humber College Wavy (2A curl pattern)“To all the kinky curls out there on the verge of giving up and going straight, this book is a must! I’ve seen my coils go from frizzy and undefined to resilient and radiant. As a client, I’ve had the great fortune to have Adina share these valuable tips with me and see the amazing results rsthand. Follow the advice in The ABCs and you’ll see the results for yourself.”– Peta M., Curly Girls client Kinky (combination 3C & 4A curl pattern)
