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Strategic Communication and the 2022 Australian Federal Election Campaign

Strategic Communication and the 2022 Australian Federal Election Campaign

James Mahoney

241,30 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Estudios mediáticos
ISBN:
9781032459592
241,30 €
IVA incluido
Disponible
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This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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