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STEREOTIPI DI GENERE FEMMINILE NELLA PUBBLICITÀ PER BAMBINI

STEREOTIPI DI GENERE FEMMINILE NELLA PUBBLICITÀ PER BAMBINI

Guy Claver SERI

88,02 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786206253709
88,02 €
IVA incluido
Disponible
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In breve, il nostro studio si è concentrato sugli stereotipi del genere femminile tra i bambini nella pubblicità ivoriana. Il nostro obiettivo era mostrare la presenza di stereotipi di genere femminile tra i bambini nella pubblicità ivoriana. Dopo aver condotto un’analisi qualitativa del contenuto del nostro corpus di spot, possiamo concludere che le pubblicità ivoriane contengono effettivamente stereotipi di genere. Siamo stati in grado di verificarlo affermando ipotesi specifiche. Gli autori delle pubblicità in Costa d’Avorio utilizzano gli stereotipi per sviluppare le loro campagne.

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