Sangeeta Mulchandani
Have an idea that could change the world but have no clue how to turn it into a successful business?Tired of slaving away at a boring 9-to-5 job? Or are you already knee-deep in the chaos of entrepreneurship and feel like you’re drowning in uncertainty?Whatever your situation, Start Right: How to Pick a Winning Business Idea and Make It Successful by Sangeeta Mulchandani is the book you need to make your dreams a reality!With real-life stories, wit, and a healthy dose of tough love, Mulchandani shares the lessons she’s learned as a corporate-leader-turned-serial-entrepreneur, business strategy expert and startup mentor, to help you navigate the ups and downs of entrepreneurship.Start Right is not your typical business book. It’s a no-BS guide that cuts through the hype and gets straight to the point. You’ll learn how to:Pick the right ideas and test them before starting your new business venturePrepare yourself and your mindset for the entrepreneurial journeyDesign a fool-proof strategy that attracts your ideal customersCreate a successful, profitable business to last you for years to comeWith 40 step-by-step exercises and real-world examples, you’ll have everything you need to start and grow a successful business.Start Right is more than just a practical guide. Mulchandani also shares her personal journey as an entrepreneur, including her triumphs and failures, and the lessons she’s learned along the way. She also puts a spotlight on stories from other entrepreneurs she has had the pleasure of coaching and mentoring. This book is guaranteed to become your guide and best friend on your business journey, one that you will keep coming back to for many years!
