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Sport Marketing in a Global Environment

Sport Marketing in a Global Environment

 

240,78 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Gestión e instalaciones deportivas
ISBN:
9781032217949
240,78 €
IVA incluido
Disponible
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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

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