Jim Walz
Every leader needs to move people to action andalign everyone’s actions toward the same goal.But how is this best accomplished? Words area leader’s greatest tool, and metaphors are themost potent combination of words available.This book will provide you with communicationtools that will take your leadership tothe next level and beyond. Through the properuse of metaphors, anyone can become a betterleader, align his or her team with their organizationalvalues, and lead the organization tosuccess. Metaphors activate vision and missionstatements, enliven goals and objectives, andliterally align every aspect of an organization inits intended direction.The knowledge gained from the principlesin this book will help leaders develop strongervision and mission statements that are actionoriented,and it will provide a schematic to organizegoals and objectives that are relevantand focused on accomplishing the vision.
