Stephen Deason
Very little of economics is written for someone who is out in the world doing real work: running a shop, hiring a crew, pricing a job, signing a lease, buying a truck.You will not find jargon or academic speak here, because filling your head with that gets in the way of building.In this book, understandable destroys defensible.If you want analysis paralysis, go find an attorney, an academic, or an economist.If you want to make better decisions, this is your book.Twenty-eight tools and thirty-seven decisions, from pricing a job to losing your biggest customer.