Soddisfazione del cliente

Soddisfazione del cliente

Helder Pires Ferreira

40,91 €
IVA incluido
Consulta disponibilidad
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786207297924
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Il marketing ha adottato sempre più spesso strategie di comunicazione aggressive, come le campagne promozionali, per stimolare la domanda. Tuttavia, il mercato si è evoluto nel modo in cui si organizza per presentare beni e servizi. In questo libro, l’autore analizza la relazione Importanza vs Soddisfazione per identificare i fattori chiave nell’implementazione delle strategie di marketing, fornendo non solo un’analisi specifica, ma anche una sintesi delle strategie aziendali da un punto di vista più pratico, dato che l’analisi è stata condotta in un contesto reale. L’analisi Importanza vs Soddisfazione permette ai manager di identificare gli attributi più importanti per il consumatore, con il maggiore impatto sulla sua soddisfazione e, allo stesso tempo, gli attributi poco performanti che devono essere immediatamente migliorati. Rivolto ai manager d’azienda, questo libro li aiuterà a implementare gli strumenti di gestione strategica.

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