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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication

Jeanne M. Persuit / Jeanne MPersuit

124,00 €
IVA incluido
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Editorial:
RLPG/Galleys
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9780739171134
124,00 €
IVA incluido
Disponible
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Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

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Otros libros del autor

  • Social Media and Integrated Marketing Communication
    Jeanne M. Persuit / Jeanne MPersuit
    Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, ...
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