Social Media and Capitalism

Social Media and Capitalism

Suddhabrata Deb Roy

26,64 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2022
Materia
Industrias de los medios, la información y la comunicación
ISBN:
9781988832890
26,64 €
IVA incluido
Disponible
Añadir a favoritos

Technology is one of the central elements of contemporary human life. The world as one knows it today is a space increasingly mediated by technological interventions, be it in the field of contemporary cultural expressions or political, organizational forms. Social media has played an important role in this transformation. Gone are the days when social media was merely a conduit for conversations. Today, it is a diverse field of operations spanning advertising mechanisms, branding processes and even direct commercial exchanges between users: the prime focus of this particular book.Direct user-to-user trading through social media within an institutional form is a relatively new dimension in the dynamic world of social media. Yet, just like every other form of innovation within the paradigm of market relations, social media commerce or social media trading has also created newer and diverse alterations in how individuals interact with the existing socio-political fabric within which they exist. This book analyses these alterations and critically investigates the role of Capital in creating them.The book analyses real-world interactions, interviews and observations through the theoretical framework provided by Marxist political economy and social theory. It draws upon the theoretical scope provided by Marx’s dialectical methods of social analysis and uses it to unearth the effects that trading and commercial activities performed through virtual communities have on society and individuals.

Artículos relacionados

  • Content Generation Through Narrative Communication and Simulation
    From literature and film to advertisements, storytelling is an important aspect of daily life. To create an impactful story, it is important to analyze the creation and generation of a storyline. Content Generation Through Narrative Communication and Simulation is a critical research publication that explores story and the application of story in various forms of media as well ...
    Disponible

    282,53 €

  • Social Media Marketing Essentials You Always Wanted To Know
    Kavita Kamath / Vibrant Publishers
    Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want...
    Disponible

    37,19 €

  • Open This Book
    Sara Lohse
    Everybody has a story. They just don’t know it yet.Ever think that silly story you tell to break the ice could actually be a breakthrough for your career? Welcome to Open This Book: The Art of Storytelling for Aspiring Thought Leaders, where we’re ditching the textbook definitions and embracing storytelling as the heart of authentic leadership. This isn’t your average 'how-to' ...
    Disponible

    15,01 €

  • Dim Sum Strategy
    Peter Wilken
    In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands i...
    Disponible

    16,41 €

  • Avalanche of Leads
    Dr. Elaine Williams-Morgan
     In this informative book, Dr. Elaine Williams-Morgan explores social media, one of the greatest innovations of our time, chronicling its development from the early beginnings to the current time when there are over two hundred social networking platforms. The book highlights the disruptive character of social media and its commonalities with other disruptive technologies. The ...
    Disponible

    21,74 €

  • Digital Media Economics
    Roland Berry
    Discover the complexities and opportunities of the digital media industry in Digital Media Economics. From understanding market dynamics to analyzing advertising and content economics, this book provides a comprehensive overview. Explore the evolution of digital media, learn about economic models and strategies, delve into market analysis and consumer behavior, and gain insight...
    Disponible

    104,61 €

Otros libros del autor

  • Singing to liberation
    Suddhabrata Deb Roy
    Cultural Resistance in India has a rich and long history - right from the days in which the British ruled over the country. Protest music occupies a central position in the organizational fabric of contemporary Indian progressive and revolutionary politics. Cultural organizations such as Indian People’s Theatre Association and JANAM, have been crucial parts of the progressive m...
    Disponible

    18,84 €