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Shopping Centre Marketing

Shopping Centre Marketing

Grzegorz Maciejewski / Piotr Krowicki

241,06 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Investigación de mercado
ISBN:
9781032690520
241,06 €
IVA incluido
Disponible
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In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

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