Francesca Beauman
What do women look for in a man? And what do men look for in a woman? And how and why has this changed over the centuries? Every week thousands of people advertise for love either in newspapers magazines or online. But if you think this is a modern phenomenon think again - the ads have been running for over three hundred years. From the first ad in 1695 from a young gentleman who ’would willingly Match himself to some Good Young Gentlewoman that has a Fortune of £3000 or thereabouts’ to the GSOH WLTM and online dating of more recent years each ad is a snapshot of its age. The result is a startling history of sex marriage and society over three centuries - hilarious and heartbreaking by turn.