William D. Fisher
There is a lazy way and there is the right way to sell within the world of the Sanitary Maintenance Industry. This book will be your guide to mastering the art of selling a product or service through the eyes and decades of a Sanitary Maintenance sales professional, author, Bill Fisher. The customer, (also known as the 'buyer',) and seller are trying to find that cosmic moment when both parties mutually benefit and draw them closer to one’s respective desires. To truly succeed in this competitive, mature marketplace, you must go beyond just pricing and embrace a more strategic approach that transcends the lazy way of selling on price. In today’s world, there are individuals who truly seek value and find fulfillment in experiences that deeply resonate with their desires. When I first decided to write a book, I recognized the importance of delving into my own extensive personal journey and career in sales, which spans over 43 years. The individuals who have influenced my life in sports, academics, and business have played a significant role in shaping this book. By drawing from real-life business experiences, this book offers a fresh and distinctive perspective on selling books that goes beyond conventional methods. Through the incorporation of principles from psychology, storytelling, and the establishment of genuine connections, this book will provide you with the necessary tools and insights to engage your audience and foster meaningful relationships. Through real-life examples, practical techniques, and proven strategies, you will learn how to craft compelling narratives that engage and inspire. You will uncover the power of persuasion, understanding the psychology behind decision-making, and leveraging emotions to create lasting connections with your customers. But this book is not a shortcut or a quick fix. It is a call to action, urging you to embrace the challenge of mastering the art of selling. It is a journey of self-discovery, where you will uncover your unique selling proposition and learn to communicate it effectively. It is a commitment to excellence, where you will refine your strategies, adapt to changing trends, and embrace innovation. So, if you are ready to break free from the lazy way of just pricing a product and embark on a transformative journey towards becoming an expert in selling, then turn the page and let the adventure begin. Together, we will unlock the secrets to success, leaving behind the lazy path and embracing the art of selling that will set you apart in the marketplace.
