Rivian’s Second Act

When Rivian burst onto the automotive scene with the R1T and R1S, it did more than launch a new line of electric vehicles-it introduced the idea of the 'adventure EV.' Unlike competitors chasing speed or luxury, Rivian tapped into a lifestyle rooted in exploration, environmental stewardship, and community. Rivian’s Second Act tells the story of how a startup from Normal, Illinois, transformed itself into one of the most closely watched automakers in the world, and how its next wave of vehicles-the R2 and R3-reshaped both its future and the culture around electric mobility.From early pivots and strategic alliances with Amazon and Ford, through the drama of a record-breaking IPO and the growing pains of manufacturing scale, this book captures Rivian’s evolution with precision and depth. It chronicles the rise of a new subculture where owners are not just drivers but participants in an ecosystem that blends technology, sustainability, and adventure.This is the definitive account of how Rivian’s design philosophy, community-first approach, and bold second act are redefining what it means to own and love a car in the electric age.