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Quick Guide Digital Marketing Roadmap

Quick Guide Digital Marketing Roadmap

Alexander Schwarz-Musch / Alexander Tauchhammer / Bernhard Guetz

36,31 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9783658372897
36,31 €
IVA incluido
Disponible
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In diesem Buch wird mit der Digital Marketing Roadmap ein Konzept vorgestellt, mit dem Sie das Marketing Ihres Unternehmens im digitalen Umfeld planen, umsetzen und messen können. Die Digitalisierung bringt nahezu täglich neue Möglichkeiten und Tools, um mit Kunden in Kontakt zu treten und Kaufimpulse auszulösen. Gleichzeitig steigen die Anforderungen an das Marketing, den eigenen Beitrag zum Verkaufserfolg zu belegen. Hierzu braucht es einen strukturierten Fahrplan, um sicherzustellen, dass die einzelnen Maßnahmen auch messbar auf die Erreichung der Marketingziele einzahlen.Erfahren Sie in diesem Buch, wie Sie eine Digital Marketing Roadmap für Ihr Unternehmen entwickeln, dabei Customer Journey und Sales Funnel verbinden und Ihr Onlinemarketing durch Erfolgsmessung stetig verbessern. 

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