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Por Que Compramos As Coisas Que Compramos?

Por Que Compramos As Coisas Que Compramos?

Lincoln Frias

15,55 €
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Editorial:
Clube de Autores - Pensática, Unipessoal
Año de edición:
2025
Materia
Psicología
ISBN:
9786501450858
15,55 €
IVA incluido
Disponible
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O comportamento dos consumidores é previsível. Há padrões e diferenças intrigantes nas escolhas das pessoas quando compram café, cerveja, carros, planos de saúde, restaurantes, jogos de videogame, tatuagens, roupas, sorvetes e diversos outros produtos. É por isso que algumas empresas conseguem se manter lucrativas durante décadas. Aqui você vai aprender a também prever boa parte do comportamento dos consumidores. O objetivo deste livro é le ajudar a entender as decisões de compra de outras pessoas, incluindo as de seus clientes. O mais divertido, porém, é que você vai descobrir aspectos interessantes sobre seu próprio comportamento quando quer comprar alguma coisa. E, quem sabe, talvez até faça melhores compras.

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