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Nostalgia e anziani

Nostalgia e anziani

Xavier Montet

54,97 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786206202875
54,97 €
IVA incluido
Disponible
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Questa tesi di ricerca applicata è il culmine di due anni di studi di marketing presso l’INSEEC di Bordeaux. Poiché ho una vera e propria affinità con la ricerca sui consumatori, questo lavoro di ricerca mi permette di visualizzare e comprendere il comportamento di acquisto di una popolazione anziana di individui in base alle loro esperienze e abitudini di consumo. Questa tesi si concentra esclusivamente sugli anziani e sui sentimenti associati al fenomeno della nostalgia. In essa potrete osservare il lavoro su un tema importante: in che modo la nostalgia influenza il comportamento d’acquisto dei cittadini anziani? Troverete un’intera parte analitica associata al tema centrale di questo studio, ovvero la nostalgia e i cittadini anziani. Un’altra parte è dedicata alla realizzazione di uno studio qualitativo su un campione di cittadini anziani. La ricerca si concluderà con la presentazione delle raccomandazioni, dei limiti e delle possibilità di ricerca future.

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