Lahouam Moussa
Algeria has a de facto multilingualism that continues to mark the daily lives of all Algerians. This plurilingualism is reflected in the coexistence of standard Arabic, dialectal Arabic, Berber and French. Linguistic practices in the media reflect a recognition of this linguistic and cultural diversity. I. Chachou argues that 'today’s media environment is less compartmentalized linguistically, with a diversity of usage'. Television channels, in particular, are proving to be a place of linguistic freedom and innovation, with their roots in social discourse. To this end, we can argue that TV channels have played a more or less active role in disseminating and promoting dialectal Arabic in all its varieties. As a result, this language is regaining its creative capacity and becoming an endogenous norm, whose main characteristics are linguistic mixity and hybridity, manifested through the appropriation and adaptation of French to a local context.
