Archer Wall Douglas
Merchandising is a book written by Archer Wall Douglas in 1918. The book is a comprehensive guide to the art of merchandising, which is the process of promoting and selling products to customers. It covers all aspects of merchandising, including product selection, pricing, advertising, and display.The book is divided into several chapters, each of which focuses on a different aspect of merchandising. The first chapter provides an overview of the merchandising process and outlines the key skills and techniques required to be a successful merchandiser. The following chapters delve into specific topics such as product selection, pricing strategies, advertising techniques, and store layout and design.The book is written in a clear and concise style, making it easy to understand for readers of all levels of experience. It is also filled with practical tips and real-world examples that illustrate the concepts discussed in each chapter.Overall, Merchandising is a valuable resource for anyone involved in the retail industry, from store owners and managers to sales associates and marketers. It provides a comprehensive overview of the key principles and techniques of successful merchandising, and is an essential read for anyone looking to improve their sales and marketing skills.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world’s literature in affordable, high quality, modern editions, that are true to their original work.
