Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Comunicación y presentación empresarial > Measuring the Effectiveness of Image and Linkage Advertising
Measuring the Effectiveness of Image and Linkage Advertising

Measuring the Effectiveness of Image and Linkage Advertising

Measuring the Effectiveness of Image and Linkage Advertising

Arch G. Woodside / Arch GWoodside

121,67 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
1996
Materia
Comunicación y presentación empresarial
ISBN:
9780899309842
121,67 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

Artículos relacionados

  • How to Be a Wildly Effective Compliance Officer
    Kristy Grant-Hart
    'How to Be a Wildly Effective Compliance Officer' teaches compliance profesionals the secrets of influence, persuasion and motivation so they can become in-demand business assets.This book is a powerful guide to help practitioners move from the check-the-box mentality of a paper program worker to become a dynamic business leader.Roy Snell, the CEO of the Society of Corporate Co...
    Disponible

    12,84 €

  • Presentation Skills 201
    William R. Steele / William RSteele
    Are you already a good presenter but want to be even better?Do you want to take your skills to a whole new level of effectiveness with all types of audiences?A small number of presenters don’t settle for being good. They want to be exceptional. They want to have the kind of speaking skills that routinely open doors, win promotions, land business, secure approvals and project le...
  • Business Meetings That Work
    Dori Sella
    Grow your business * Close more deals * Advance your career Top sales and business people know that to stand out, they need to be well prepared and bring real value to every meeting.  So what is the secret to make your next meeting more productive and effective? Checklists. Even the most experienced airplane pilots use checklists at take-off and landing. Why? It helps them ...
  • Agenda per Intermediari Assicurativi
    Giuseppe Cammarano
    Agenda dedicata agli Intermediari Assicurativi, divisa in due sezioni per agevolare la gestione delle pratiche e della propria clientela. Nella prima sezione, infatti, si devono scrivere, oltre alla data e ora dell’appuntamento col cliente, solo i riferimenti della pratica da svolgere, perché viene illustrata nelle pagine schematizzate della seconda sezione.L’Agenda è composta ...
    Disponible

    46,99 €

  • The Strategy of Story
    Nora Barry
    Everyone tells you to tell a better story. This book tells you why and how.'The Strategy of Story' deciphers the strategy, science and culture of story and shows you why storytelling is a critical component of effective communications.It delivers insights into why certain stories work, breaks down the elements of story and tells you how to put them back together again to create...
    Disponible

    24,72 €

  • Business Establisher
    Dark Soul
    ...
    Disponible

    22,21 €

Otros libros del autor

  • Case Study Research
    Arch G. Woodside / Arch GWoodside
    Case Study Research reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. This second edition uses combination of a broad and deep coverage of multiple case study research genres to comprehensively explore the topic. ...
    Disponible

    144,08 €

  • Bad to Good
    Arch G. Woodside / Arch GWoodside
    With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice. ...
    Disponible

    89,82 €