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Marketing Fundamentals for Future Professionals

Marketing Fundamentals for Future Professionals

Marketing Fundamentals for Future Professionals

Bruce Robertson

101,86 €
IVA incluido
Consulta disponibilidad
Editorial:
Cognella Inc.
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9781516572984
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Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students n

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