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MARKETING DRIVEN REVENUE GROWTH

MARKETING DRIVEN REVENUE GROWTH

SCOTT SANDERUDE DONALD R LEHMANN

72,07 €
IVA incluido
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Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9789819802906
72,07 €
IVA incluido
Disponible
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This book provides a readable and concise guide for anyone desiring to grow an existing business 'organically.' It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week 'Block Week' (9-5) format.

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    This book provides a readable and concise guide for anyone desiring to grow an existing business 'organically.' It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing mu...
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