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Making Ads Pay

Making Ads Pay

Making Ads Pay

John Caples

11,50 €
IVA incluido
Disponible
Editorial:
www.bnpublishing.com
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781607965664
11,50 €
IVA incluido
Disponible
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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