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L’Oréal The Formula of Greatness Secrets Behind the Success of the Most Influential Cosmetics Empire

L’Oréal The Formula of Greatness Secrets Behind the Success of the Most Influential Cosmetics Empire

Sarah Westwood

45,40 €
IVA incluido
Disponible
Editorial:
Sarah Westwood
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9798230740414
45,40 €
IVA incluido
Disponible
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How did a small laboratory creating hair dyes turn into a global beauty giant with 46 brands in its portfolio? Why did a company founded by a man become a symbol of female strength and make two women the richest on the planet?This book reveals the entire story of L’Oréal - the largest cosmetics company in the world, which sets beauty standards, dictates trends, and influences millions of people.What can you expect from the book?How L’Oréal’s journey began and which innovations led the company to successHow the brand gained the trust of millions of consumers worldwideWhy L’Oréal is closely connected with Nestlé and what that means for the marketWhich brands belong to the L’Oréal group, and why you’ve most likely used themHow the company supports women and changes the beauty industry If you are interested in business strategies, success stories, the cosmetics industry, or simply want to learn how one of the most powerful companies in the world operates, this book is for you.Discover the secrets of L’Oréal and learn why you deserve it!

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