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Krisenkommunikation bei Tourismusunternehmen aufgrund ad hoc auftretender Krisen am Beispiel des 11. Septembers 2001

Krisenkommunikation bei Tourismusunternehmen aufgrund ad hoc auftretender Krisen am Beispiel des 11. Septembers 2001

Krisenkommunikation bei Tourismusunternehmen aufgrund ad hoc auftretender Krisen am Beispiel des 11. Septembers 2001

Nancy Dembiany

40,96 €
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Editorial:
Examicus Publishing
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783867467407
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Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Leuphana Universität Lüneburg, Sprache: Deutsch, Abstract: In der Arbeit wird analysiert, wie sich die Tourismusunternehmen aufgrund der ad hoc aufgetretenen Anschläge vom 11. September gegenüber der Öffentlichkeit verhielten, wie sie die Krise in der Öffentlichkeit darstellten und bewältigten und welche Aussagen 3

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