International Marketing

International Marketing

Christopher L. Myers

133,63 €
IVA incluido
Disponible
Editorial:
Cognella Inc.
Año de edición:
2023
ISBN:
9798823335331
133,63 €
IVA incluido
Disponible
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    International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.The opening chapter examines the current state of the global economy taking into account the political, societal, and economic changes that have impacted individuals, businesses, ...
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