GREEN BUSINESS IN CÚCUTA

The objective of this work is to determine the growth of green businesses in the city of Cúcuta, performing the analysis and evaluation through variables which result in the why of the growth in the years 2018 and 2019. Likewise, the opinion of entrepreneurs and consumers was taken into account as a means to achieve the objectives set. The current business environment is described, emphasizing the need for a business strategy. The problem is posed, the general objective and the specific objectives of this thesis are established, as well as the justification, scope and limits of the thesis. This is a research, which deals with specific factors such as, the characterization of the green business sector within the city of Cúcuta; the reasons that consumers have when choosing this type of products; and the analysis of public policy, which affects, either positively or negatively, the green business market.