Good Press

Good Press

Good Press

Richard V. Tuttell / Richard VTuttell

17,37 €
IVA incluido
Disponible
Editorial:
iUniverse
Año de edición:
2000
Materia
Relaciones públicas
ISBN:
9780595130245
17,37 €
IVA incluido
Disponible
Añadir a favoritos

Artículos relacionados

  • Lipstick on a Pig
    Torie Clarke
    Torie Clarke, renowned and respected in political and business circles as one of the nation’s most gifted communicators, offers a complete guide to the new age of transparency. Clarke’s message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer ...
    Disponible

    16,41 €

  • Minds Before Market Share
    Wayne E. Pollard / Wayne EPollard
    About the Book Public relations is an art based on a science: psychology. PR can powerfully influence buying behavior and impact the bottom line of any company-even those with limited budgets. But many PR professionals and their clients fail to mine PR’s full potential. Now they can-with MINDS BEFORE MARKET SHARE: THE ART OF PUBLIC RELATIONS.With frank talk and indisputable log...
    Disponible

    14,08 €

  • Strategic Public Relations
    Andrea Carlos / Colleen Moffitt / Jennifer Gehrt
    ...
    Disponible

    30,71 €

  • A Practioner’s Guide to Public Relations Research, Measurement and Evaluation
    Don Stacks / Don W. Stacks / Don WStacks / Michaelson David
    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. ...
    Disponible

    24,24 €

  • A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
    David Michaelson / Don W. Stacks / Don WStacks
    Contemporary public relations practice has developedover the last several decades from the weak third sisterin marketing, advertising, and public relations mix to afull player. To help you keep up to speed with the excitingchanges and developments of publications, this book hasbeen updated to provide you with the necessary understandingof the problems and promises of public rel...
    Disponible

    11,82 €

  • The Public Relations Firm
    Stacey Smith
    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations a...
    Disponible

    18,71 €