Gui Athia
Get the M.E.M.O.®: Decide with Confidence or Fail in the Age of OpinionIn today’s opinion-driven world, leaders face pressure to decide faster than ever - and mistakes come at a higher cost.When trust feels fragile, and noise skews priorities, you need a system that cuts through the chaos.Gui Athia, former Nike VP and trusted advisor to global leaders, introduces the M.E.M.O. Framework - a practical system designed for leaders navigating uncertainty, complexity, and risk.How M.E.M.O. Helps You Win✅ MAP - Define your Trust Pillars by aligning values, stakeholder expectations, and goals.✅ EXECUTE - Drive decisions through your Trust Pillars, minimizing mistakes under pressure.✅ MEASURE - Track progress, manage risks, and ensure alignment with your organization’s reputation.✅ OPTIMIZE - Refine strategies and reinforce your Trust Pillars to build lasting trust.Your Trust Pillars define your credibility, ensuring decisions align with values and goals.Based on Real-World ExperienceWith 30+ years in Fortune 500 leadership, Gui Athia combines practical insights with real-world cases - including the relatable story of Kallys Food, a company navigating reputation risks and leadership pressure.Why Read Get the M.E.M.O.?• Tired of repeating mistakes? M.E.M.O. reveals how to break the cycle.• Struggling with noise and shifting priorities? M.E.M.O. defines what counts.• Facing pressure to decide fast with lasting impact? M.E.M.O. helps you stay focused.• Concerned about protecting trust? M.E.M.O. builds stronger Trust Pillars to safeguard your credibility.Decide with confidence. Lead with trust. Build what lasts.
