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Fresh Air

Fresh Air

Fresh Air

Mark Ramsey

11,38 €
IVA incluido
Disponible
Editorial:
iUniverse
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9780595376582
11,38 €
IVA incluido
Disponible
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The radio industry is on a collision course with its future. What’s the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us? Those are the questions posed to many of America’s top marketing gurus who take a fresh look at our industry through their expert lenses. Fresh Air is an essential manual on marketing radio stations and the radio industry. It’s a guide to successful marketing that no radio broadcaster should be without.

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