Tedde van Gelderen
People don’t just buy products; they buy experiences. From the instant they consider a purchaseto the point when they’re ready to toss an older model for a new one, every moment ofinteraction matters. Therefore, to be successful, a business must develop an experience with itsentire life cycle in mind—a holistic approach that will ensure a “wow” factor from beginning toend. Drawing on wisdom from over two decades as an Experience Architect, Tedde van Gelderen hascreated Experience Thinking™: a revolutionary design and insights technique that looks at allelements of a product’s experience to create exceptional results. Focused on five keyperspectives—brand, engagement, content, product, and service—Experience Thinking™embraces people in every aspect of the design process, ensuring that the audience’s needs aremet each step of the way. Through the right mix of strategizing, researching, designing, andtesting, Experience Thinking™ helps get better experiences to market rapidly and successfullywhile simultaneously ensuring long-term delight. No matter what you’re looking to create, from apps to intranets, SaaS and B2B commodities,Experience Thinking is a must-have guide to delivering cohesive, remarkable experiences thatwill delight long after the initial encounter. 3
