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E-Commerce und E-Marketing

E-Commerce und E-Marketing

Foued Sabbagh

55,16 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786206026129
55,16 €
IVA incluido
Disponible
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Dieses Buch konzentriert sich auf die Methoden und Mechanismen des E-Commerce und E-Marketing, die Grundlagen und die wichtige Rolle der internationalen Elektronikunternehmen in diesem lebenswichtigen und digitalen Bereich. Die Ausbreitung der digitalen Wirtschaft und der technologischen Informations- und Kommunikationstechniken wird mit Anwendungen des E-Commerce und E-Marketing entfaltet. So öffnet die digitale Globalisierung den Horizont der technologischen Entwicklung und beschleunigt das Wachstum der Nutzung moderner Techniken durch die Innovation der digitalen Wirtschaft in unserem täglichen Leben. Diese Studie soll zeigen, dass Marketing und Kampagnenmanagement seit den 1990er Jahren bis heute einen positiven und wachsenden Beitrag dazu geleistet haben, gezielt Kunden anzuziehen und den Verkauf von elektronischen Produkten zu steigern. Folglich haben diese Art des Marketings und das Management von Werbekampagnen für soziale Kommunikationsmittel über soziale Netzwerke oder über E-Mail-Marketing einen direkten Einfluss auf die Internetnutzer durch die Auswirkungen der elektronischen Werbung.

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