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E-Commerce Trends in China

E-Commerce Trends in China

Christina Richter

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Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9783658333447
20,98 €
IVA incluido
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E-Commerce hat einen langen Weg zurückgelegt - von Katalogen mit Bestellung per Fax hin zur Ein-Klick-Bestellung mit Lieferung am selben Tag. In China machen mobiles Konsumverhalten, der Wunsch nach Unterhaltung und eine omnipräsente Infrastruktur für mobiles Bezahlen den lokalen Einzelhandelsmarkt aus. Auch die Verknüpfung von Online und Offline gehört zum Alltag dazu und Social Commerce und Livestreaming sind heute die beste digitale Nachahmung des klassischen Stadtbummels. Und dabei sehr populär.

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